B2B webinar hosting and marketing, run end to end under your brand

We plan, promote, host and follow up B2B (business to business) webinars end to end, and we run them under YOUR brand, not ours. We treat a webinar as a pipeline exercise, not a broadcast, and we fill the room through organic LinkedIn, with no paid ads. We run webinars for South African and international B2B clients.

What B2B webinar marketing is

It is the strategic planning, promotion, hosting and follow-up of online seminars, designed to generate qualified leads, build thought leadership, and start real business conversations. In plain terms: we help you run a webinar that fills with the right people and actually leads somewhere afterwards, instead of a talk that a handful of colleagues watch and then forget.

LadyBugz illustration explaining what B2B webinar marketing is

What is included

Topic and speaker development

We shape a subject your audience actually wants and help your speaker land it well.

Organic promotion, no paid ads

We fill the room through LinkedIn engagement, employee advocacy and strategic content, not ad spend.

Technical setup and live management

We handle the platform, the run-through and the day itself, so nothing wobbles on the day.

Professional hosting

Polls, Q&A and live chat, run by someone who keeps it moving and keeps people watching.

Post-webinar lead nurturing

The follow-up that turns a registration into a conversation, which is where the value actually sits.

Sales-team coaching on follow-up

We help your team pick up the warm leads properly, so the momentum is not wasted.

Hosted under your brand, built around your goal

We host under your brand and stay behind the scenes. Every session is customised to your brand voice, your audience and your objective, whether that is a thought-leadership series, an expert panel, or a client-success showcase. The webinar looks and sounds like you, because it is yours.

Our webinar results

Real figures from webinar campaigns we have run for B2B clients, every one filled through organic LinkedIn promotion with no paid advertising.

Campaign 1
  • 456 registrations for a senior-level audience
  • 26% attendance rate
  • 298 direct business opportunities generated
Campaign 2
  • 621 registrations through organic promotion only
  • 256 live attendees, a 41% attendance rate that exceeds the industry average
  • 47 sales opportunities directly attributable to webinar attendance
Campaign 3
  • 784 total registrations, 652 external (83% from outside the existing client base)
  • 162 live attendees, a 21% attendance rate from a highly qualified audience
  • 84 new company page followers during the campaign period
  • 719 new executive connections across team members

All results achieved through 100% organic LinkedIn promotion. No paid advertising.

Why choose LadyBugz

Experiences that move the business forward

We design for pipeline and relationships, not just attendance figures.

Strategic storytelling

A clear narrative that holds an audience and gives them a reason to act.

Seamless execution

The planning, tech and hosting handled, so your team can focus on showing up well.

Fully organic promotion

We fill the room the organic way, so the audience keeps building beyond a single event.

Where webinars fit

Webinars work hardest as one pillar of a wider plan. They pair naturally with an Organic B2B Marketing Strategy and with Account Based Marketing, where a webinar becomes a way to engage specific target accounts. To repurpose the recording into clips and content, see our Video Editing, and for help getting your team confident on camera, our Coaching Services.

Frequently asked questions

What does a B2B webinar agency actually do?

It runs the whole webinar for you, from topic to follow-up. That covers choosing the subject and speaker, promoting it organically to fill the room, handling the technical setup, hosting on the day, and nurturing the leads afterwards so it turns into real conversations.

Whose brand is the webinar hosted under?

Yours. We stay behind the scenes and run everything under your brand, so the audience experiences it as your event, not ours.

How do you choose a B2B webinar agency?

Look for organic promotion rather than paid ads, a focus on pipeline rather than attendance, hosting under your brand, and a real follow-up plan. A webinar that fills but leads nowhere is a missed opportunity.

What platforms do you work with?

Zoom, Microsoft Teams, GoToWebinar and StreamYard. We recommend the right one based on your audience size and your goals, rather than forcing everything onto a single tool.

How far ahead should we plan?

Around 6 to 8 weeks before the date. That gives enough runway to build the topic, promote it properly through organic channels, and warm up the right audience.

Can you run a recurring series?

Yes. Monthly or bi-monthly programmes work well, and a series builds a more reliable pipeline than one-off events because the audience keeps growing and returning.

Plan your next webinar

Book a short call and we will look at your goal, your audience, and how we would fill the room and follow up, all under your brand and all organic.

Book a Free Strategy Call

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