Why your marketing report is lying to you
Impressions and clicks always climb. Judge B2B marketing on profit: CAC, LTV and margin, not vanity metrics. Read your report honestly.
The Agency Squeeze, and Why We Are on the Other Side of It
AI is squeezing marketing agencies, but only the ones selling execution. Noleen Thompson on why judgement, taste and human-led content win.
Too Busy to Post? What Your Silence on LinkedIn Is Really Costing You
When a leader goes quiet on LinkedIn, the cost compounds unseen. Reach follows the person, not the logo, and AI filler makes it worse.
Is the LinkedIn Social Selling Index (SSI) still free in 2026? What changed, and what to track instead
LinkedIn is moving the free Social Selling Index (SSI) into Sales Navigator. See what changed and what B2B teams should track instead.
Are you targeting the keywords your buyers actually use?
The B2B shift from high-volume keywords to buyer-intent keywords, aligned across your website, LinkedIn and social. See what a LadyBugz marketing audit reveals.
How do you get executives to actually attend your B2B webinar?
Published Wednesday, 26 August 2026 | By Noleen Thompson, LadyBugz Marketing Filling the registration list is the easy part. Getting senior decision makers to actually show up, and stay, is where most B2B webinars quietly fall apart, and it is fixable. Key Insights Registration is not attendance: More than half of the people who register […]
What Does B2B Content Marketing Without a Paid Ad Budget Look Like?
By LadyBugz Marketing A grounded picture of content marketing that earns attention instead of buying it, built on organic distribution, expert voices and answer-engine visibility. Key insights No ads means earning attention, not buying it. Content marketing without a paid budget rests on publishing work so useful that people, and AI search engines, share and […]
How Do You Generate B2B Leads on LinkedIn Without Paying for Ads?
By LadyBugz Marketing A working look at building a lead engine on LinkedIn using organic reach, executive voices and employee advocacy, with no advertising budget. Key insights Organic reach still finds buyers. LinkedIn shows content based on what people engage with, not only who follows a company page. A post from a founder or an […]
How to update your LinkedIn profile so AI search can find and quote you
By LadyBugz Marketing | Friday, 21 August 2026 You have probably read the argument by now: your personal LinkedIn profile has quietly become one of your most valuable marketing assets, and AI search engines tend to quote real people more often than company pages. That is the why. This piece is the how. It is […]
Why is AI search citing your employees instead of your brand?
Published Thursday, 20 August 2026 | By Noleen Thompson, LadyBugz Marketing New research shows the majority of LinkedIn citations that AI search engines surface come from individual profiles, not company pages. Here is what that means for your marketing. Editorial note: The headline figure below comes from published industry research (WeRSM and Meltwater), not from […]