Your buyers changed how they look for help. Instead of scrolling a page of blue links, they ask an AI tool a question and act on the answer it gives back. That shift has a name: Answer Engine Optimisation, or AEO. It is the practice of getting your business found and recommended when someone asks ChatGPT, Google's AI Overviews, Perplexity or Copilot about what you do.
Here is the uncomfortable part. If your business is not inside that answer, you are not on the shortlist. You are not even in the room. And most companies have no idea whether AI names them or skips them, because nobody ever thinks to check.
Search the old way is shrinking. The answer is the new shelf. This session is about whether you are on it.
This is a live conversation, not a slideshow. Mpho Mogorosi asks the questions a business owner would actually ask, and LadyBugz founder Noleen Thompson answers them in plain language. We test AI in real time, in front of you.
We ask AI the kind of questions your buyers are already asking, and show you what comes back. This is the moment most people do not forget.
No jargon left sitting there unexplained. If you have ever used ChatGPT, you will follow every word.
The principles that decide it, explained so you can see where you stand. We show you the what and the why, not a paint-by-numbers recipe.
You leave with a no-cost way to see where your team stands today, before you have spent a cent.
If you walk away having only run the check and asked AI about your own business, the hour was worth it.
You know the saying about the cobbler's children going without shoes. For a long time that was us. We poured our energy into client work and left our own website sitting there. Then AEO landed, we rebuilt the way we show up to AI search, and the numbers moved.
Organic search clicks up 146 percent in a single quarter, and we moved from page two to page one of Google. Source: Google Search Console.
Overall site traffic up roughly 248 percent year on year, measured as active users. Source: Google Analytics.
From a standing start, with no paid ads. The question-format AEO posts did this on their own, organically.
The part that still surprises us: in the last couple of weeks alone, at least four new prospects found us through AI tools. One of them became a client after asking ChatGPT who would be good to contact for LinkedIn, and our name came back. People are being handed to us by AI right now. That is the whole point of the session, seen from the other side.
Business owners and founders who want to know whether buyers can find them in AI search before a competitor does.
Marketing leaders and B2B marketers responsible for pipeline, content and lead generation, who need to understand how AEO changes where buyers find vendors.
Agencies and consultants who want to see how a real AEO rebuild was done, from the inside.
Anyone whose buyers research online before making contact, which today is almost everyone.
You do not need to be technical. If you have ever wondered whether AI would recommend your business, this session is for you.
Mpho Mogorosi facilitates. She asks the questions on your behalf and keeps the hour moving, so you get straight answers instead of a lecture.
Noleen Thompson, founder of LadyBugz, answers them. She has spent decades in B2B marketing and has rebuilt LadyBugz's own AI search visibility from the inside, so she is talking about work she has actually done, not theory she read somewhere.
Everyone who registers gets the replay. But if you attend the live session, you receive:
1. A free giveaway revealed during the session (webinar attendees only)
2. A secret discount code on the LadyBugz Marketing Audit announced live (not included in the replay)
The replay goes to everyone who registers, but these two rewards are for live attendees only.
It is getting your business found and recommended when people ask AI tools a question, rather than when they type a search and click a link.
SEO helps you rank in a list of links. AEO decides whether you are named inside the AI answer itself, which is increasingly where buyers stop looking.
No. AI search is global. The principles apply wherever your buyers are, and we work with businesses locally and internationally.
No. It is built for owners and teams of any size, in plain language.
The webinar is free, and you leave with a free way to check where you stand.
Yes. Everyone who registers gets the replay. The live giveaway and the Audit discount, though, are only for people who attend live.
About 45 minutes, plus time for your questions at the end.
No. You can watch and type your questions into the chat. Come as you are.
Before a competitor does. Register now, and we will send you the joining link.
The B2B marketing agency that delivers organic LinkedIn growth without paid advertising. From impossible to it’s possible.
Roodepoort, South Africa
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