Webinars That Sell Without Selling: A Practical Guide to Permission-Based Lead Generation
Published Wednesday, 19 August 2026 | By Noleen Thompson, LadyBugz Marketing Permission-based lead generation means earning attention before you ask for anything, so the people you talk to have already raised their hands. A webinar is one of the most natural ways to do it. Here is what we shared in our recent LadyBugz session, […]
Why You Should Consider a LinkedIn Newsletter on Your Personal Profile
Published Tuesday, 18 August 2026 | By Noleen Thompson, LadyBugz Marketing A recent change to how LinkedIn spreads content, plus the way AI search now quotes the platform, makes a personal newsletter one of the smartest moves a B2B professional can make in 2026. Key Insights Out-of-network reach is now visible: since around June 2026 […]
Why More AI Tools Will Not Fix Your Marketing (Foundations Will)
Published Monday, 17 August 2026 | By LadyBugz Marketing Nearly nine in ten B2B (business to business) teams have already adopted AI tools, yet most cannot say whether those tools are working. The problem is not access to technology. It is the foundations underneath it, and no new subscription will fix that. Key Insights The […]
Your Personal LinkedIn Profile Is Your Strongest Marketing Asset
Published Sunday, 16 August 2026 | By LadyBugz Marketing Most businesses pour effort into a company page almost nobody sees, while the one asset that actually drives reach, trust and inbound leads sits neglected: the profile with your name on it. Key Insights Company pages have gone quiet: Organic company content now makes up just […]
Why Human-Led AI Beats AI-Only Marketing
Published Thursday, 14 August 2026 | By Noleen Thompson, LadyBugz Marketing Almost everyone in marketing is using AI right now. The difference between the businesses that benefit and the ones that get burned comes down to one thing: whether a human is still leading. Key Insights Everyone uses it, few admit it: 86.4% of marketers […]
Why Are B2B Companies Optimising for the Wrong Signals in AI Search and Sales?
Published Wednesday, 13 August 2026 | By Noleen Thompson, LadyBugz Marketing AI isn’t just changing how people find your business. It’s changing how they decide to buy from you. Here’s why most B2B companies are optimising for the wrong signals on both fronts, and what to do about it. Key Insights AI visitors convert 5x […]
How Can B2B Marketers Get Cited by AI Search Engines on LinkedIn?
Published Tuesday, 12 August 2026 | By Noleen Thompson, LadyBugz Marketing LinkedIn has released its official guide to AI search visibility for B2B marketers. Here’s what it means for your business, and what to do about it right now. Key Insights AI is replacing traditional search: 94% of B2B buyers now use generative AI for […]
Why ABM Outperforms Traditional B2B Marketing (And How to Start With Just 20 Accounts)
Published Monday, 11 August 2026 | By Noleen Thompson, LadyBugz Marketing Account-Based Marketing uses LinkedIn and webinars to turn fewer, better-targeted accounts into higher-value deals. Key Insights ROI gap: 97% of marketers report ABM delivers higher ROI than traditional marketing, with top performers seeing returns of 7.5x to 9x on every rand spent (Gitnux 2026). […]
Why Are My LinkedIn Connections Disappearing in 2026? The Algorithm, 360Brew, and What You Can Do About It
Published Wednesday, 06 August 2026 | By Noleen Thompson, LadyBugz Marketing LinkedIn’s new 150-billion-parameter AI is quietly reshaping who stays in your network and who gets cut. Here is what is actually happening, why it matters more than ever, and how to protect your most valuable connections. Key Insights LinkedIn confirms engagement-based removal: LinkedIn removes […]
Why Is Nobody in Marketing Talking About AI Visibility?
The IAB just released an AI visibility framework. Most marketers have not even heard of AEO. Here is why that gap is costing your business. Key Insights AI visibility is now measurable: The IAB released its “Measuring Visibility in the AI Era” playbook on 4 August 2026, introducing the “4 P’s of AI Visibility”: Presence, […]