Are you targeting the keywords your buyers actually use?
The B2B shift from high-volume keywords to buyer-intent keywords, aligned across your website, LinkedIn and social. See what a LadyBugz marketing audit reveals.
How do you get executives to actually attend your B2B webinar?
Published Wednesday, 26 August 2026 | By Noleen Thompson, LadyBugz Marketing Filling the registration list is the easy part. Getting senior decision makers to actually show up, and stay, is where most B2B webinars quietly fall apart, and it is fixable. Key Insights Registration is not attendance: More than half of the people who register […]
Webinars That Sell Without Selling: A Practical Guide to Permission-Based Lead Generation
Published Wednesday, 19 August 2026 | By Noleen Thompson, LadyBugz Marketing Permission-based lead generation means earning attention before you ask for anything, so the people you talk to have already raised their hands. A webinar is one of the most natural ways to do it. Here is what we shared in our recent LadyBugz session, […]
Why You Should Consider a LinkedIn Newsletter on Your Personal Profile
Published Tuesday, 18 August 2026 | By Noleen Thompson, LadyBugz Marketing A recent change to how LinkedIn spreads content, plus the way AI search now quotes the platform, makes a personal newsletter one of the smartest moves a B2B professional can make in 2026. Key Insights Out-of-network reach is now visible: since around June 2026 […]
Why More AI Tools Will Not Fix Your Marketing (Foundations Will)
Published Monday, 17 August 2026 | By LadyBugz Marketing Nearly nine in ten B2B (business to business) teams have already adopted AI tools, yet most cannot say whether those tools are working. The problem is not access to technology. It is the foundations underneath it, and no new subscription will fix that. Key Insights The […]
Finding a B2B Social Media Partner
Finding the Right B2B Social Media Strategy Partner: South African Agencies for Corporate Brands What Every South African Corporate Brand Should Know Smart corporate brands partner with agencies who recognise a simple truth: founder-led content drives 70-80% of LinkedIn pipeline impact. Those polished company page posts? They’re not moving the needle. CEO content beats corporate […]
Account-Based Marketing (ABM)
Account-Based Marketing (ABM) Key Takeaways Account-Based Marketing transforms B2B sales by focusing resources on high-value accounts rather than broad lead generation, delivering measurable results through personalised engagement and strategic alignment. ABM delivers 87% higher ROI than traditional marketing, with companies reporting 38% higher win rates and 91% larger deal sizes Three ABM types exist: Strategic […]
B2B Brands: Build Trust Organically
Rethinking Advertising: How B2B Brands Can Build Trust Through Authentic and Organic Content Picture this: you’re trying to build a real relationship with your clients, but trust is the missing ingredient. According to the 2025 Edelman Trust Barometer, people actually trust brands more than big institutions these days. So maybe it’s time for B2B brands […]
LinkedIn Permission-Based Marketing
Permission-Based Marketing on LinkedIn and Social Selling: A Comprehensive Guide Introduction: The Shift Towards Permission-Based Marketing on LinkedIn In today’s digitally saturated world, the effectiveness of traditional interruptive marketing methods is increasingly diminishing. Consumers are constantly bombarded with advertisements across a multitude of platforms, leading to a state of information overload. This constant barrage has […]
B2B Marketing in South Africa 2025
B2B Marketing in South Africa: Key Growth Patterns for 2025 Business leaders stand at the helm of a thriving business landscape in South Africa’s dynamic B2B environment. The possibilities are extraordinary, especially now, as the digital ecosystem reaches new heights by reshaping how businesses connect and grow. 78.9% internet penetration rate Working with business leaders […]